I am a marketer, content creator, and storyteller originally from Hong Kong, now living and working in London. Moving to the UK has always been a dream of mine, and building a creative career here has made it even more meaningful.

I have always been drawn to the intersection of creativity and communication. After completing my Bachelor’s degree in Media and Social Communication at Hong Kong Baptist University, I spent several years working across social media, editorial, and content creation for brands in Hong Kong. That experience taught me how to tell stories that actually reach people, not just fill a feed.

Wanting to deepen my expertise, I moved to the UK and completed a Master’s degree in Digital Marketing at the University of the West of England. Since then I have worked across copywriting, web design, social media strategy, and video production, building a well rounded skill set that means I can look at a brand’s entire digital presence, not just one piece of it.

Being trilingual in English, Cantonese, and Mandarin has shaped the way I think about marketing. I understand how differently people from different cultures engage with content, and that perspective makes my work more considered, more inclusive, and more effective.

Outside of work, I am passionate about food, travel, and beauty. I also run Little Boo Diary, a bilingual lifestyle blog sharing honest UK life tips for Hong Kong immigrants finding their feet in Britain. And most weekends you will find me out exploring London with my fluffy dog.